ESSENTIALS TRACK CERTIFICATION
Applied Human Potential
A 90-day Immersive Certification for Coaches, Leaders, and Entrepreneurs
Get Access to the Same Training as Fortune 100 Companies, Coaches, and Master Teachers who are Creating Powerful Outcomes for the People Who Count on Them
Your People Are Waiting for you
More than ever, people are turning to coaches for guidance, growth, and breakthroughs.
If you’re ready to help others reach their potential, now is your time.
Our certification program gives you everything you need to become an exceptional coach—grounded in proven methodology and infused with your own life experience.
It’s designed for real life, with flexible, self-paced learning that fits any schedule.
You’ll enjoy a gamified platform that makes the journey fun, a vibrant community that keeps you connected, and plenty of practice—so you’re not just learning, you’re becoming.
You’ll learn how to lead powerful conversations, support real transformation, and confidently step into a role that changes lives—starting with your own.
- Master the skills to coach, lead, and inspire high performance
- Learn practical tools to create breakthroughs
- Bring your whole self—your story, your voice, your passion
Spots are limited—join the next cohort and start making your impact.
TRUSTED BY:
WHO IS THIS FOR?
Designed for People Like You
Career Changers
You know you're meant for more—this certification helps you turn your life experience into meaningful work.
Managers of People
Does your income depend on other people’s performance? Coach your team more effectively—build trust, boost accountability, and drive results.
HR Professionals
You guide others through growth and change. This program gives you coaching tools to make those conversations more impactful.
Team Leaders & Entrepreneurs
You’re building something bigger than yourself. Learn how to lead people, not just manage tasks.
Educators & Mentors
You already support others’ learning—this program deepens your skills for guiding mindset and transformation.
Emerging Coaches
You feel called to help people—but want a clear structure and proven tools. This is your launchpad.
Strong Management = Increased Revenue
A study in 2012 showed that in one industry, strong middle management accounted for 22% of the variance in revenue – while creative design only acounted for 7%.
Ethan Mollick, “People and Process, Suits and Innovators: The Role of Individuals in Firm Performance,” Strategic Management Journal 33, no. 9 (January 2012: 1001-15
Most Desired Manager Behavior?
"Is a good coach"
Firms that improve management practices by one standard deviation above the mean can raise their market value by $18,000 per employee.
Jeffrey Pfeffer and John F. Veiga, “Putting People First for Organizational Success,” Academy of Management Executive 13, no. 12 (May 1999): 37-48
Management Can Be Delegated
- But Not Coaching
Modern management requires you to go beyond traditional ideas of control, supervision, evaluation, and reward/punishment. It requires a climate of communication, respect, feedback, and trust.
Steven Graham, John Wedman, and Barbara Garvin-Kester, “Manager Coaching Skills: What makes a Good Coach,” Performance Improvement Quarterly 7, no. 2 (1994): 81-94
Learn How to Build Community
When people feel like they are part of a supportive community at work, they are more engaged with their jobs and more productive. A lack of community is a leading factor in job burnout.
Michael P. Leiter and Christina Maslach, “Areas of Worklife: A Structured Approach to Organizational Predictors of Job Burnout,” Research in Occupational Stress and Well Being (January 2004), 3:91-134
ESSENTIALS TRACK CERTIFICATION
Course Requirements
This program organizes your path of learning and gives you a model for accelerating your learning of the method
– and most importantly – your ability to help your clients succeed.
The Coaching Conversation
The “how” of coaching
Learn the core competencies of coaching, including active listening, powerful questioning, outcomes agreement, and accountability structures. This course lays the groundwork for ethical, client-centered coaching that empowers transformation.
Core skills: ethics, presence, and structure of a session
Psychology for Coaches
The “why” behind behavior
Explore how beliefs, narratives, and developmental experiences shape identity. Understand how identity impacts behavior, motivation, and change—and learn techniques for helping clients (and yourself) rewrite limiting narratives.
Core concepts: Identity, beliefs, narratives, and developmental insight
Goals & Accountability
The “what” to work on
Help clients set meaningful goals and stay on track. Learn frameworks for creating clear objectives, sustaining motivation, and holding others accountable with clarity, compassion, and structure.
Core ideas: Frameworks to help clients follow through and measure change
Foundations
Connect face-to-face with fellow students and faculty for a deep dive into the heart of the curriculum. In this live, hands-on experience, you’ll explore the framework in action, practice your coaching skills, and build lasting relationships with a like-minded community.
Core concepts: Community, integration, practice, experiential learning
Coaching Practicum
Practice what you’re learning
Explore how beliefs, narratives, and developmental experiences shape identity. Understand how identity impacts behavior, motivation, and change—and learn techniques for helping clients (and yourself) rewrite limiting narratives.
Core concepts: Identity, beliefs, narratives, and developmental insight
The Client Experience
Experience your own growth
Work with a fellow student coach to experience what it’s like to be on the receiving end of coaching. You’ll explore your own mindset, goals, and growth areas—while gaining insight into what effective coaching truly feels like.
Core concepts: Self-awareness, empathy, coach-client dynamics, experiential learning
TIME REQUIRED FOR THIS PROGRAM
~ 4.5 Hours Per Week
This program is built to fit into a busy life.
You’ll do most of your learning on your own schedule—watching lessons and doing exercises when it works best for you.
Each week, you’ll also:
- Meet with your coaching partner for practice
- Join a live Zoom session with your group
- Check in or ask questions anytime in our online CAMPUS community
You don’t need to rearrange your whole life to get certified—you just need about 6 hours a week and a real desire to grow.
ESSENTIALS TRACK CERTIFICATION
The Foundation of Our Curriculum
The Applied Human Potential Program is built on the foundation of our proprietary coaching method—blending behaviorist and humanist principles to support real, lasting change. But this isn’t a one-size-fits-all approach. We provide the structure, tools, and proven framework; you bring the voice, experience, and perspective that make your coaching uniquely powerful. Whether you’re coaching inside your organization or supporting private clients, this program gives you a solid foundation on which your personal expertise can thrive—so you can create breakthroughs with confidence and authenticity.
At the core of the curriculum is a dynamic matrix that maps human experience across two key dimensions:
Three Mindsets:
Self (I): Identity, self-worth, inner dialogue
Strategy (It): Tools, plans, problem-solving
Social (We): Connection, belonging, community
Four Fundamental Layers of Each Mindset:
Desire – What we long for
Data – The beliefs we hold
Behavior – How we act or avoid
Emotion – What drives or blocks us
This creates a 3×4 matrix—twelve powerful entry points for insight. As a coach, you’ll learn how to work within this matrix to spot patterns, uncover blind spots, and guide people toward meaningful breakthroughs.
By exploring these intersections, you open up new dimensions of clarity—for yourself and the people you support. The result? Coaching that’s deeper, more precise, and truly transformational.
| Self (I) | Strategy (It) | Social (We) | |
| Desire | Self-Serving Desire Seeks meaning or happiness | Strategic Desire Seeks solution to a problem | Social Desire Seeks connection / belonging |
| Data | Self-Serving Data I must be successful, not struggle | Strategic Data My circumstance must be suitable | Social Data Everyone must like me |
| Behavior | Self-Serving Behavior Show up vs. Avoid | Strategic Behavior Phony Role / Games | Social Behavior Communication |
| Emotion | Self-Serving Emotions Psychosomatic Indicators | Strategic Emotion Emotional Substitution | Social Emotion Attribution via projection / transference |
How it Works
Attend In-Person Intensive
Kick off your journey with a 3-day immersive experience that brings the program—and your cohort—to life. This in-person intensive is your chance to connect face-to-face, build real relationships, and dive deep into the foundational concepts of the Applied Human Potential framework.
You’ll leave energized, equipped, and fully aligned with the tools and mindset that will guide your certification journey.
language of coaching
COACHING ETHICS
RULES OF EMERGENCE
B.E.A.TS
PROMPT CONSTRUCTION
JOURNEY TO FREEDOM
THE MINDSETS
THE COACHES ROLE
Online Training | Self-Guided
Learn at your pace, on your schedule. The Essentials Track Certification requires three core courses – delivered through our CAMPUS platform. CAMPUS is available on desktop or mobile app—so you can access the content anytime, anywhere.
The experience is fully gamified to make learning engaging and fun, with weekly progress tracking, and interactive challenges. Plus, since it’s built on a social platform, you’ll stay connected to your peers, share insights, and grow together as a cohort.
Coaching Conversation
GOALS & ACCOUNTABILITY
PSYCHOLOGY FOR COACHES
Attend Weekly Cohort Meetings
Once a week, you’ll meet with your cohort for a 1-hour live session designed to keep you supported, accountable, and growing.
To earn certification, attendance at 8 out of 12 weekly meetings is required—because transformation happens best in community.
Review what you've learned
TRACK PROGRESS
CELEBRATE THE WINS
PRACTICUM FEEDBACK
Practice Coaching
You won’t just learn coaching—you’ll do it. Throughout the program, you’ll put your skills into action with peer-to-peer coaching sessions designed to help you build confidence, sharpen your technique, and apply what you’re learning in real time.
You’ll receive constructive feedback from peers and have the opportunity to submit sessions for review. This hands-on practice helps you develop your coaching presence, refine your approach, and feel truly prepared to coach with impact.
Peer-to-peer coaching
session reviews
Connect on CAMPUS
CAMPUS is your home base for the entire certification journey—accessible on both desktop and mobile app. Inside, you’ll:
Connect with your cohort and groups
Share updates and celebrate wins on the social feed
Message instructors and peers directly
Access all course materials and assignments
Track your progress toward certification with a visual progress map
CAMPUS also powers the gamification of your learning experience—making growth more engaging, rewarding, and fun. You’ll always know exactly what’s expected of you, how far you’ve come, and what’s next on your journey.
It’s everything you’d expect from a vibrant, supportive campus—just online, and always at your fingertips.
Earn Your Certifiation
Complete all program requirements and you’ll earn your Essentials Track Certification from the Institute for Human Progress and Development (IHPD).
This certification proves you’ve completed rigorous, high-impact training—and that you have the skills, frameworks, and confidence to create real breakthroughs for the people you coach and lead. It’s more than a credential—it’s a reflection of your commitment to growth, service, and transformational leadership.
Application Process
Submit Your Application
Submit your application and refundable application deposit. Once your application is received you’ll be invited to an interview via Zoom. To maintain the integrity of the community, all prospective members are interviewed.
Acceptance Notification
You’ll receive notification within 48-hours of your admission decision. If admitted, your application fee is applied to your tuition, if you are not admitted then your application fee will be refunded.
Complete Enrollment
Once accepted, you’ll receive an invitation to complete your enrollment. You will be assigned a program advisor and admitted to the CAMPUS community.
100% Money Back Guarantee
If you aren’t accepted into the program we will immediately refund your application fee.
download the app
Meet You On CAMPUS
Welcome to CAMPUS – an online platform and mobile app where our community connects, tracks our progress, learns, and celebrates our wins.
Lorrie Barnwell
Coach
Without hesitation I can say that the Coach Training is the most productive experience I've had in my seven years - life changing.
Lexy Robinson
Coach
One of the best trainings I have been to. Being able to connect and see how others are implementing and leveraging to do less training and more coaching was exactly what I was looking for. The team was great to work with and made the certification engaging and fun.
Judy Crawford
Coach
The most rewarding time I have spent on my personal and business Intentions. Worth all the time you will spend. Awesome. Chad makes you truly dig deep. Loved this.
Jen Smith
Client
I love how Chad gets you into action on how to create a new way of having the life you want. That you aren’t defined by your past and you can learn how to break and untangle to a life of happiness.
Jed Inductivo
Client
I just want to say thank you! Great job on this program - you should be really proud of it. Wish I found it sooner...
Dan Silvert
Client
The program was really helpful. I liked that the focus was partly on processes/admin and partly on mindset.
Ben Jones
Coach
This was one of the most powerful programs I've attended. I'm truly understanding how to move from "trainer" to "coach" to make sure I'm helping my clients become the best real estate professionals they can be.
Ashleigh Difilippantonio
Coach
This program has allowed me to better define how I intend to coach and what kind of coach I will be. This training not only made me not only a better coach, but a better person. If you want to take yourself to the next level and learn how to be a better coach, take this certification program.
Lorrie Barnwell
Coach
Without hesitation I can say that the Coach Training is the most productive experience I've had in my seven years - life changing.
Lexy Robinson
Coach
One of the best trainings I have been to. Being able to connect and see how others are implementing and leveraging to do less training and more coaching was exactly what I was looking for. The team was great to work with and made the certification engaging and fun.
Judy Crawford
Coach
The most rewarding time I have spent on my personal and business Intentions. Worth all the time you will spend. Awesome. Chad makes you truly dig deep. Loved this.
Jen Smith
Client
I love how Chad gets you into action on how to create a new way of having the life you want. That you aren’t defined by your past and you can learn how to break and untangle to a life of happiness.
Jed Inductivo
Client
I just want to say thank you! Great job on this program - you should be really proud of it. Wish I found it sooner...
Dan Silvert
Client
The program was really helpful. I liked that the focus was partly on processes/admin and partly on mindset.
Ben Jones
Coach
This was one of the most powerful programs I've attended. I'm truly understanding how to move from "trainer" to "coach" to make sure I'm helping my clients become the best real estate professionals they can be.
Ashleigh Difilippantonio
Coach
This program has allowed me to better define how I intend to coach and what kind of coach I will be. This training not only made me not only a better coach, but a better person. If you want to take yourself to the next level and learn how to be a better coach, take this certification program.
Lorrie Barnwell
Coach
Without hesitation I can say that the Coach Training is the most productive experience I've had in my seven years - life changing.
Lexy Robinson
Coach
One of the best trainings I have been to. Being able to connect and see how others are implementing and leveraging to do less training and more coaching was exactly what I was looking for. The team was great to work with and made the certification engaging and fun.
Judy Crawford
Coach
The most rewarding time I have spent on my personal and business Intentions. Worth all the time you will spend. Awesome. Chad makes you truly dig deep. Loved this.
Jen Smith
Client
I love how Chad gets you into action on how to create a new way of having the life you want. That you aren’t defined by your past and you can learn how to break and untangle to a life of happiness.
Jed Inductivo
Client
I just want to say thank you! Great job on this program - you should be really proud of it. Wish I found it sooner...
Dan Silvert
Client
The program was really helpful. I liked that the focus was partly on processes/admin and partly on mindset.
Ben Jones
Coach
This was one of the most powerful programs I've attended. I'm truly understanding how to move from "trainer" to "coach" to make sure I'm helping my clients become the best real estate professionals they can be.
Ashleigh Difilippantonio
Coach
This program has allowed me to better define how I intend to coach and what kind of coach I will be. This training not only made me not only a better coach, but a better person. If you want to take yourself to the next level and learn how to be a better coach, take this certification program.
Lorrie Barnwell
Coach
Without hesitation I can say that the Coach Training is the most productive experience I've had in my seven years - life changing.
Lexy Robinson
Coach
One of the best trainings I have been to. Being able to connect and see how others are implementing and leveraging to do less training and more coaching was exactly what I was looking for. The team was great to work with and made the certification engaging and fun.
Judy Crawford
Coach
The most rewarding time I have spent on my personal and business Intentions. Worth all the time you will spend. Awesome. Chad makes you truly dig deep. Loved this.
Jen Smith
Client
I love how Chad gets you into action on how to create a new way of having the life you want. That you aren’t defined by your past and you can learn how to break and untangle to a life of happiness.
Jed Inductivo
Client
I just want to say thank you! Great job on this program - you should be really proud of it. Wish I found it sooner...
Dan Silvert
Client
The program was really helpful. I liked that the focus was partly on processes/admin and partly on mindset.
Ben Jones
Coach
This was one of the most powerful programs I've attended. I'm truly understanding how to move from "trainer" to "coach" to make sure I'm helping my clients become the best real estate professionals they can be.
Ashleigh Difilippantonio
Coach
This program has allowed me to better define how I intend to coach and what kind of coach I will be. This training not only made me not only a better coach, but a better person. If you want to take yourself to the next level and learn how to be a better coach, take this certification program.
testimonials
What Are Our Clients Saying?
Your Community Leader
Chad Peevy
Chad and Pasha live in the Bay Area.
Frequently Asked Questions
What if I can't make one or more of the live sessions?
If you can’t make one or more of the live sessions, that’s ok. All of the sessions are recorded and will be made available to you through our online CAMPUS.
Certification requires attending 8 of the 12 live sessions.
When are the live sessions?
Live sessions for this program are on Thursdays at 1:30pm Pacific Time.
Who will be my peer partner? What if I don't like them?
Will I get to work one-on-one with Chad?
This program does not include private one-on-one coaching sessions with Chad.
What's the cost of tuition?
Tuition for this program is $5,000. This is an all-inclusive pricing and includes the online training, intensive, CAMPUS community, group sessions, private peer coaching, the coaching practicum experience, final comps, and a certificate that will be mailed to you.
Is there a money-back guarantee?
Yes. For details, see the “Complete Confidence Guarantee” below.
Complete confidence guarantee
We believe deeply in the power of this program—and in your potential to thrive through it. That’s why we offer a 100% risk-free enrollment.
When you join, you’ll have full access to the CAMPUS platform, connect with your cohort, and start exploring the materials. If you decide the program isn’t right for you, you may cancel for a full refund—any time up until the first day of the in-person intensive.
No hassle. No hard feelings. Just a simple promise:
If it’s not a fit, we’ll make it right.
You’ll still walk away with access to the early training materials—tools you can use whether you complete the program or not. Because just giving yourself the chance is worth something.
